User Experience Lead
Pompidou Nsangou ©
The Future State of Account Opening
The Citi account opening application had a 90% drop-off rate, needing urgent UX improvements and a fresh UI design. Our team of two designers had one week to conceptualize an evolved experience for senior leadership.
I joined on Day 2, after initial designs were scrapped. With tight timelines, we developed an account flow that impressed stakeholders up to the CIO.
- 90% drop-off highlighted need to overhaul account opening
- One week timeline to conceptualize improved UX and new UI
- Initial designs scrapped, pivoted to new user-centric flow
- Fast-paced process but won over stakeholders with solution
Though extremely challenging, our user-centric solution demonstrated Citi's potential for transformative digital experiences.
Timeline & Tools
- 1 Week